North Cook News

A free online webinar aimed at helping businesses prepare their social media strategies for 2026 will be held on Wednesday, October 22, from 2:00 to 3:00 p.m. The event is organized by the Central California Small Business Development Center (SBDC) and will take place via Zoom.

The session, titled "Plan Your 2026 Social Media Strategy for Success," is designed to guide participants through key steps in building an effective social media marketing plan for the upcoming year. The webinar will cover topics such as setting clear and actionable goals, identifying target markets, and establishing content pillars and themes to maintain consistent messaging.

Attendees will also learn how to develop a content calendar to keep their strategy organized, as well as methods for setting key performance indicators (KPIs) and measuring success to track progress and make necessary adjustments.

The workshop will be led by Tiffany Phillips, who has over ten years of experience in marketing and public relations, along with two decades of activity on social media platforms. Phillips is also the founder of Diamond Digital Marketing Co., which was inspired by her commitment to supporting small businesses in their social media efforts.

Small Business Development Centers offer free business assistance, providing advice and support to help new businesses get started and existing businesses reach their potential. More information about the Central California SBDC and its services can be found at https://centralcasbdc.com/.