Dane Bragg Village Manager at Village Of Buffalo Grove | Village Of Buffalo Grove
Dane Bragg Village Manager at Village Of Buffalo Grove | Village Of Buffalo Grove
The Village of Buffalo Grove has launched a new online store, available at vbg.org/store, where residents and supporters can purchase community-branded apparel and merchandise. The store features a range of items, including T-shirts for adults and youth, thermal cups for hot or cold beverages, rib-knit beanies, 32-ounce water bottles, can koozies, cooling pet bandanas labeled as "brandanas," golf towels with divot tools, stickers, window decals, and holiday ornaments. In addition to these items, custom products such as trucker hats, active hats, and ceramic mugs are offered for pre-order.
For shoppers looking to buy gifts during the holiday season, some products may need extra time for production before they are shipped. To help with last-minute purchases or flexible gifting needs, digital gift cards are also available through the online store.
The initiative includes an option for customers to donate to the Buffalo Grove Community Foundation (BGCF) in increments of $1, $5, or $10 at checkout. These contributions will go toward nonprofits that serve local residents and fund projects aimed at improving quality of life within the community.
Buffalo Grove’s brand identity was developed after a research process conducted from March through December 2023. The Village Board officially adopted the “Smart. With heart.” tagline in January 2024. According to information provided by the Village: “A community brand is its authentic identity and what differentiates it from others. Understanding one’s brand helps leadership determine strategic decisions and investments. The brand can help boost new business and development interest, attract new residents, inspire innovative programs and services and boost civic pride and placemaking.”
More details about Buffalo Grove's branding efforts—including its process and key findings—are available on the village website at vbg.org/brand.
Dane Bragg, Village Manager at Buffalo Grove said: “The tagline succinctly describes the culture and character of Buffalo Grove, conveying that the community is not just about intellect and thoughtful decision making but also about being warm, inviting and accepting.”
The online merchandise store is open nationwide.
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