Hagerty's committee spent the most on direct mail in the quarter, with all those payments ($51,779) going to KNI Communications in Chicago. Table 1 below shows the distribution of how Hagerty's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Direct mail
$51,779
47.5%
Campaign consulting
$13,500
12.4%
Digital advertising
$5,985
5.5%
Advertising
$5,328
4.9%
Lawn signs, buttons, stickers, brochures
$4,310
4%
Door hangers
$4,005
3.7%
Canvassing/field work
$3,000
2.8%
Election day workers
$2,275
2.1%
Cards, buttons, stickers, coffee sleeves
$2,105
1.9%
Canvassing, phone bank
$2,092
1.9%
Field work
$2,000
1.8%
Canvassing
$1,640
1.5%
Email broadcasting
$1,573
1.4%
Newspaper advertising
$1,515
1.4%
Canvassing/phone bank
$1,345
1.2%
Media advertising
$1,335
1.2%
Campaign event - venue and food
$1,284
1.2%
Cards - marketing materials
$657
0.6%
Campaign accounting
$500
0.5%
Email advertising
$455
0.4%
Credit card processing fees
$371
0.3%
Coffee & venue event space rental
$300
0.3%
Yard signs
$250
0.2%
Transportation for canvassers
$238
0.2%
Data consulting
$210
0.2%
Food - fundraiser
$205
0.2%
Phone bank expenses
$199
0.2%
Food - event
$153
0.1%
Campaign advertising
$150
0.1%
Beverages for events
$132
0.1%
Cards
$20
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
KNI Communications
2017-02-14
$13,111
Direct mail
KNI Communications
2017-02-09
$12,000
Direct mail
KNI Communications
2017-03-22
$9,500
Direct mail
KNI Communications
2017-03-27
$9,500
Direct mail
KNI Communications
2017-02-22
$6,555
Direct mail
KNI Communications
2017-03-10
$4,500
Campaign consulting
KNI Communications
2017-02-09
$4,500
Campaign consulting
KNI Communications
2017-01-06
$4,500
Campaign consulting
Breaker Press Co Inc
2017-01-13
$4,310
Lawn signs, buttons, stickers, brochures
Powering Campaigns
2017-02-25
$3,000
Canvassing/field work
KNI Communications
2017-02-28
$2,275
Election day workers
KNI Communications
2017-01-17
$2,265
Digital advertising
Evanston Now LLC
2017-03-21
$2,220
Digital advertising
Breaker Press Co Inc
2017-03-21
$2,120
Door hangers
Breaker Press Co Inc
2017-01-27
$2,105
Cards, buttons, stickers, coffee sleeves
Powering Campaigns
2017-02-17
$2,092
Canvassing, phone bank
Powering Campaigns
2017-01-20
$2,000
Field work
KNI Communications
2017-02-14
$1,885
Door hangers
Evanston Now LLC
2017-01-05
$1,860
Advertising
Data-Clear
2017-02-27
$1,573
Email broadcasting
Evanston Roundtable LLC
2017-02-14
$1,515
Newspaper advertising
Data-Clear
2017-02-03
$1,500
Digital advertising
Powering Campaigns
2017-02-14
$1,345
Canvassing/phone bank
Edmund Gray
2017-01-11
$1,335
Media advertising
Tommy Nevin's Pub
2017-02-27
$1,284
Campaign event - venue and food
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