McSweeney's committee spent the most on consulting in the quarter, with 37.9% of this total ($5,180) going to Red Leader Strategies in Aurora. Table 1 below shows the distribution of how McSweeney's committee spent its money in the second quarter.
Table 1: Second-quarter spending by purpose
Purpose
Amount
Percent of total spending
Consulting
$13,680
33.4%
Advertising
$10,772
26.3%
Principal payment, advictory llc
$7,737
18.9%
Rent
$3,708
9.1%
Accounting fees
$2,287
5.6%
Website expenses
$860
2.1%
Email managemnt
$617
1.5%
Accounting fees & banking
$337
0.8%
Postage
$282
0.7%
Stopped payment
$250
0.6%
Vote total analysis
$250
0.6%
Email management
$165
0.4%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the second quarter
Recipient
Date
Amount
Purpose
AdVictory LLC
2016-04-02
$7,737
Principal payment, advictory llc
AdVictory LLC
2016-04-27
$5,808
Advertising
Red Leader Strategies
2016-04-20
$2,365
Consulting
Facebook
2016-06-29
$2,134
Advertising
Catalyst Partners
2016-04-01
$1,750
Consulting
Facebook
2016-04-02
$1,540
Advertising
Facebook
2016-05-09
$1,290
Advertising
Lynde Anderson
2016-06-05
$1,236
Rent
Lynde Anderson
2016-04-11
$1,236
Rent
CBC Tax & Accounting
2016-05-09
$1,087
Accounting fees
Lynde Anderson
2016-05-09
$1,036
Rent
Red Leader Strategies
2016-06-20
$1,015
Consulting
Catalyst Partners
2016-05-09
$1,000
Consulting
Catalyst Partners
2016-06-05
$1,000
Consulting
Jim Thacker
2016-04-11
$1,000
Consulting
Jim Thacker
2016-04-01
$1,000
Consulting
Jim Thacker
2016-05-09
$1,000
Consulting
Jim Thacker
2016-06-05
$1,000
Consulting
O3 Consulting Inc
2016-04-20
$860
Website expenses
Catalyst Partners
2016-04-20
$750
Consulting
CBC Tax & Accounting
2016-04-06
$675
Accounting fees
Vertical Strategies
2016-06-05
$617
Email managemnt
Red Leader Strategies
2016-04-20
$600
Consulting
Red Leader Strategies
2016-04-01
$600
Consulting
Red Leader Strategies
2016-05-09
$600
Consulting
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