Glencoe resident Sofia Colucci | Facebook / DeGroote School of Business - McMaster University
Glencoe resident Sofia Colucci | Facebook / DeGroote School of Business - McMaster University
A North Shore resident is the creative force behind a controversial Miller Lite advertising campaign featuring a Black Lives Matter activist demanding the beer industry atone for its years of featuring beautiful women in its advertising.
Sofia Colucci, 42, worked as a vice president responsible for the Miller Lite brand from 2019 until her promotion to Chief Marketing Officer of Molson Coors Beverage, effective March 1, 2023, according to Ad Age.
The company is headquartered in downtown Chicago.
Colucci and her husband, Jonathan Krieger, paid $1.417 million for a six-bedroom, new construction home in Glencoe in 2020.
Colucci's advertisement, featuring self-described social justice advocate Iliana Glazer, demands men running the beer industry "make it up to women" by buying copies of old beer ads featuring women "in bikinis" so Miller can turn them into compost to benefit "women brewers."
"Here's to women. Because without us, there would be no beer," Colucci's advertisement says.
The ad was published online on March 15, prior to a similarly controversial Bud Light campaign featuring cross-dressing man Dylan Mulvaney. But it went unnoticed until this week.
“Miller Lite said to Bud Light, ‘hold my beer,’ and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate,” conservative social media influencer Ian Miles Cheong said on Twitter.
Podcaster Joe Rogan questioned the Miller campaign's core premise, that women have historically been brewers of beer.
"I'd like to see a pie chart of how many women are actually involved in making beer, or drinking beer," Rogan said.
"Has a past of supporting liberal causes"
Colucci, who was born in Uruguay and raised in Canada, has been a frequent social media poster, offering support for George Floyd, increased illegal immigration and COVID-19 vaccine mandates.
But according to a report in the Daily Caller, which published screenshots of them, Colucci has since deleted many of her more politically-charged posts, as well as her Facebook, Linkedin and Instagram accounts.
According to Illinois State Board of Elections data, Colucci is not registered to vote.
Her husband, Krieger, made multiple $100 donations to Joe Biden's presidential campaign in 2020, Federal Election Commission records show.
Colucci told Sheridan Road magazine that she likes to drink Miller products.
"Catch them at Glencoe Beach this summer, where (she) will happily hand you a Miller Lite or Blue Moon LightSky," the article said.
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