McSweeney's committee spent the most on consulting in the quarter, with 70.9% of this total ($30,000) going to The Greyjoy Group, LLC in Columbus. Table 1 below shows the distribution of how McSweeney's committee spent its money in the second quarter.
Table 1: Second-quarter spending by purpose
Purpose
Amount
Percent of total spending
Consulting
$42,294
52.7%
Advertising - facebook
$6,367
7.9%
Advertising
$3,934
4.9%
Rent
$3,855
4.8%
Social media
$3,312
4.1%
Social media advertising
$2,944
3.7%
Fund raising (food)
$2,808
3.5%
Mailing
$2,575
3.2%
Legal consulting
$2,537
3.2%
District display 040618
$2,349
2.9%
Campaign management
$2,250
2.8%
Digital advertising
$2,155
2.7%
Accounting fees
$1,837
2.3%
Banking, accounting, and reporting
$600
0.8%
Donations
$300
0.4%
Digital ads
$209
0.3%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the second quarter
Recipient
Date
Amount
Purpose
The Greyjoy Group, LLC
2018-04-06
$10,000
Consulting
The Greyjoy Group, LLC
2018-05-04
$10,000
Consulting
The Greyjoy Group, LLC
2018-06-11
$10,000
Consulting
Facebook
2018-06-15
$4,323
Advertising - facebook
Twitter,Inc.
2018-06-29
$3,312
Social media
Twitter,Inc.
2018-06-15
$2,944
Social media advertising
Chicago Cut Steakhouse
2018-06-22
$2,808
Fund raising (food)
Red Leader Strategies
2018-04-06
$2,800
Consulting
Fuse
2018-06-11
$2,575
Mailing
The Bellows Law Group
2018-06-15
$2,537
Legal consulting
AdVictory LLC
2018-06-15
$2,349
District display 040618
AdVictory LLC
2018-05-09
$2,155
Digital advertising
Red Leader Strategies
2018-05-09
$1,994
Consulting
Facebook
2018-06-29
$1,873
Advertising
Jim Thacker
2018-05-27
$1,650
Consulting
Facebook
2018-05-02
$1,486
Advertising - facebook
Lynde Anderson
2018-04-20
$1,285
Rent
Lynde Anderson
2018-05-04
$1,285
Rent
Lynde Anderson
2018-06-11
$1,285
Rent
Twitter,Inc.
2018-05-02
$1,284
Advertising
CBC Tax & Accounting
2018-04-07
$1,012
Accounting fees
Red Leader Strategies
2018-06-15
$1,000
Consulting
Jim Thacker
2018-04-07
$1,000
Consulting
Jim Thacker
2018-05-04
$1,000
Consulting
CBC Tax & Accounting
2018-05-02
$825
Accounting fees
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