McSweeney's committee spent the most on consulting in the quarter, with 46.2% of this total ($8,272) going to Kevin O'Connell in Arlington Heights. Table 1 below shows the distribution of how McSweeney's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Consulting
$17,906
30%
Principal payment, mcsweeney
$17,377
29.1%
Website design
$6,000
10.1%
Advertising - facebook
$4,702
7.9%
Fund raising (food)
$3,386
5.7%
Rent
$2,570
4.3%
Accounting fees
$2,300
3.9%
Facebook advertising
$2,243
3.8%
Digital ads
$1,066
1.8%
Digital advertising
$851
1.4%
Digital advertising
$747
1.3%
Printing
$427
0.7%
Interest payment, mcsweeney
$122
0.2%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
David McSweeney
2017-10-13
$9,985
Principal payment, mcsweeney
Majority Strategies
2017-12-02
$6,000
Website design
David McSweeney
2017-10-04
$4,897
Principal payment, mcsweeney
McGonigals
2017-12-08
$3,386
Fund raising (food)
Facebook
2017-10-04
$2,547
Advertising - facebook
Red Leader Strategies
2017-12-19
$2,530
Consulting
David McSweeney
2017-10-23
$2,494
Principal payment, mcsweeney
Kevin O'Connell
2017-11-01
$2,068
Consulting
Kevin O'Connell
2017-11-04
$2,000
Consulting
Kevin O'Connell
2017-12-07
$2,000
Consulting
Kevin O'Connell
2017-10-14
$1,711
Consulting
Facebook
2017-10-13
$1,396
Advertising - facebook
Lynde Anderson
2017-11-01
$1,285
Rent
Lynde Anderson
2017-11-27
$1,285
Rent
Facebook
2017-12-18
$1,129
Facebook advertising
Facebook
2017-11-20
$1,113
Facebook advertising
Jim Thacker
2017-12-19
$1,081
Consulting
AdVictory LLC
2017-10-14
$1,066
Digital ads
Jim Thacker
2017-10-14
$1,000
Consulting
Jim Thacker
2017-11-10
$1,000
Consulting
CBC Tax & Accounting
2017-10-14
$950
Accounting fees
CBC Tax & Accounting
2017-11-10
$937
Accounting fees
AdVictory LLC
2017-11-08
$851
Digital advertising
Catalyst Partners
2017-10-14
$822
Consulting
Facebook
2017-10-27
$759
Advertising - facebook
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