Hanlon's committee spent the most on digital advertising in the quarter, with 61.5% of this total ($23,944) going to Comcast Spotlight in New York. Table 1 below shows the distribution of how Hanlon's committee spent its money in the third quarter.
Table 1: Third-quarter spending by purpose
Purpose
Amount
Percent of total spending
Digital advertising
$38,944
85.8%
Advertising
$1,253
2.8%
Walk pieces
$1,060
2.3%
Newspaper advertising
$1,045
2.3%
Advertising - voiceover
$1,000
2.2%
Postage
$838
1.9%
Ad books
$350
0.8%
Printing - postcards
$315
0.7%
Office supplies
$209
0.5%
Credit card processing fees
$193
0.4%
T-shirts
$192
0.4%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the third quarter
Recipient
Date
Amount
Purpose
Comcast Spotlight
2016-08-10
$23,944
Digital advertising
Emergent Political Consulting LLC
2016-08-19
$7,500
Digital advertising
Emergent Political Consulting LLC
2016-09-23
$7,500
Digital advertising
Jewish Chicago
2016-09-30
$1,045
Newspaper advertising
Laura Bednarski
2016-09-08
$1,000
Advertising - voiceover
Chi-Town Printing Inc
2016-07-03
$560
Walk pieces
Chi-Town Printing Inc
2016-09-30
$500
Walk pieces
Chicago Federation of Labor
2016-08-02
$350
Ad books
Facebook
2016-08-31
$321
Advertising
Chi-Town Printing Inc
2016-09-30
$315
Printing - postcards
U.S. Post Office
2016-09-26
$282
Postage
U.S. Post Office
2016-08-23
$235
Postage
Facebook
2016-09-30
$220
Advertising
Chi-Town Printing Inc
2016-07-10
$192
T-shirts
U.S. Post Office
2016-09-09
$170
Postage
Facebook
2016-07-31
$142
Advertising
Twitter
2016-08-15
$110
Advertising
Twitter
2016-08-08
$95
Advertising
U.S. Post Office
2016-09-30
$94
Postage
Twitter
2016-09-11
$84
Advertising
Twitter
2016-08-04
$80
Advertising
Office Max
2016-08-20
$72
Office supplies
Office Max
2016-09-30
$64
Office supplies
Twitter
2016-09-25
$52
Advertising
Office Max
2016-09-06
$51
Office supplies
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