McSweeney's committee spent the most on advertising in the quarter, with 57.6% of this total ($7,595) going to Facebook in Palo Alto. Table 1 below shows the distribution of how McSweeney's committee spent its money in the third quarter.
Table 1: Third-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$13,178
30.6%
Principal payment, mcsweeney
$12,000
27.9%
Consulting
$7,500
17.4%
Interest payment, mcsweeney
$3,000
7%
Mailing
$2,329
5.4%
Accounting fees
$2,043
4.8%
Digital ads
$775
1.8%
Sponsorships
$750
1.7%
E-mail management
$565
1.3%
Refund of contribution
$500
1.2%
Event food
$407
1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the third quarter
Recipient
Date
Amount
Purpose
David McSweeney
2016-07-14
$12,000
Principal payment, mcsweeney
AdVictory LLC
2016-07-15
$5,582
Advertising
Facebook
2016-08-16
$3,790
Advertising
Facebook
2016-07-14
$3,393
Advertising
David McSweeney
2016-07-14
$1,722
Interest payment, mcsweeney
Red Leader Strategies
2016-08-17
$1,500
Consulting
David McSweeney
2016-07-14
$1,277
Interest payment, mcsweeney
Catalyst Partners
2016-08-09
$1,250
Consulting
Catalyst Partners
2016-09-13
$1,000
Consulting
Jim Thacker
2016-07-15
$1,000
Consulting
Jim Thacker
2016-09-13
$1,000
Consulting
Jim Thacker
2016-08-09
$1,000
Consulting
Orange Marketing Group
2016-08-17
$869
Mailing
CBC Tax & Accounting
2016-08-09
$825
Accounting fees
AdVictory LLC
2016-08-11
$775
Digital ads
Orange Marketing Group
2016-09-13
$775
Mailing
Catalyst Partners
2016-07-15
$750
Consulting
Vertical Strategies
2016-09-13
$685
Mailing
CBC Tax & Accounting
2016-07-15
$637
Accounting fees
CBC Tax & Accounting
2016-09-13
$581
Accounting fees
Vertical Strategies
2016-08-01
$565
E-mail management
Michael Maley
2016-09-27
$500
Refund of contribution
McHenry County Republican Party
2016-08-11
$500
Sponsorships
Facebook
2016-09-06
$412
Advertising
Kelsey Roadhouse
2016-08-24
$407
Event food
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