McSweeney's committee spent the most on advertising in the quarter, with 89.4% of this total ($9,579) going to AdVictory LLC in Grand Rapids. Table 1 below shows the distribution of how McSweeney's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$10,719
42.2%
Consulting
$7,450
29.3%
Facebook advertising
$2,284
9%
Accounting fees
$1,912
7.5%
Leadership dinner
$600
2.4%
Mailing
$598
2.4%
Event booth
$510
2%
Postage & office supplies
$346
1.4%
Events
$325
1.3%
Fundraisers
$250
1%
Postage
$226
0.9%
Rent
$210
0.8%
Table 2 below shows the top 23 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
AdVictory LLC
2016-02-19
$7,829
Advertising
Facebook
2016-02-09
$2,284
Facebook advertising
Jim Thacker
2016-03-16
$2,000
Consulting
AdVictory LLC
2016-01-08
$1,750
Advertising
Jim Thacker
2016-01-08
$1,500
Consulting
CBC Tax & Accounting
2016-02-09
$1,237
Accounting fees
Facebook
2016-03-08
$1,140
Advertising
Jim Thacker
2016-02-09
$1,000
Consulting
Red Leader Strategies
2016-01-08
$850
Consulting
Catalyst Partners
2016-01-17
$750
Consulting
Catalyst Partners
2016-02-09
$750
Consulting
CBC Tax & Accounting
2016-01-08
$675
Accounting fees
McHenry County Republican Party
2016-01-23
$600
Leadership dinner
Red Leader Strategies
2016-02-09
$600
Consulting
Orange Marketing Group
2016-02-19
$598
Mailing
Algonquin Lake in the Hills Chamber of Commerce
2016-02-19
$510
Event booth
Staples Naperville
2016-02-09
$346
Postage & office supplies
Cary Grove Chamber
2016-02-19
$325
Events
Algonquin Township Republican Central Committee
2016-01-08
$250
Fundraisers
USPS -Cary
2016-01-08
$174
Postage
Liberty Self Storage
2016-03-08
$105
Rent
Liberty Self Storage
2016-01-08
$105
Rent
USPS -Cary
2016-01-30
$51
Postage
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