Hanlon's committee spent the most on direct mail in the quarter, with 60.3% of this total ($18,254) going to Chi-Town Printing Inc in Chicago. Table 1 below shows the distribution of how Hanlon's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Direct mail
$30,290
55.8%
Mailpiece
$15,296
28.2%
Advertising
$6,701
12.3%
Campaign accounting
$750
1.4%
Newspaper advertising
$700
1.3%
Graphic design
$380
0.7%
Email broadcast
$174
0.3%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Diversified Direct Inc
2016-11-14
$15,296
Mailpiece
Chi-Town Printing Inc
2016-10-28
$14,810
Direct mail
Diversified Direct Inc
2016-10-18
$7,499
Direct mail
Diversified Direct Inc
2016-11-06
$4,537
Direct mail
Chi-Town Printing Inc
2016-11-06
$3,444
Direct mail
Answersource Group
2016-10-07
$750
Campaign accounting
Facebook
2016-10-29
$747
Advertising
Facebook
2016-11-08
$747
Advertising
Facebook
2016-10-23
$745
Advertising
Korea Times
2016-10-26
$700
Newspaper advertising
Twitter
2016-11-10
$670
Advertising
Twitter
2016-11-02
$614
Advertising
Twitter
2016-10-25
$605
Advertising
Twitter
2016-10-27
$539
Advertising
Twitter
2016-11-08
$505
Advertising
Facebook
2016-10-12
$500
Advertising
Twitter
2016-10-18
$294
Advertising
Facebook
2016-10-14
$285
Advertising
Quench! Design
2016-10-23
$200
Graphic design
Quench! Design
2016-10-31
$180
Graphic design
Data Clear
2016-11-06
$174
Email broadcast
Twitter
2016-10-02
$145
Advertising
Twitter
2016-10-06
$140
Advertising
Twitter
2016-10-08
$135
Advertising
Facebook
2016-10-31
$16
Advertising
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